- Marking the start of UK Charity Week, The Money Charity have today released their first-ever promotional films
- There are four films in total, showcasing the charity’s vital work in the areas of Financial Wellbeing and Financial Education
- Production of these films made possible thanks to generous funding from Provident Financial Group (PFG)
The Money Charity is delighted to release their brand-new promotional films today, showcasing the essential work they do in engaging people of all ages across the UK with Financial Wellbeing and Financial Education.
For over 25 years, The Money Charity has been the UK’s Financial Capability charity, helping all sorts of people across the UK to develop the skills, knowledge, attitudes and behaviours they need to manage their money better every day and achieve their financial goals. Despite this long history, the charity has never had films which visually articulated their mission nor demonstrated the importance and impact of their work.
This has changed today however, at the start of UK Charity Week, with the release of four films showcasing the wide range of work they do. “Meet The Money Charity” gives an overview of the charity’s work across all areas, encouraging new potential funders and partners to find out more. “Financial Education for Young People” follows the charity’s Young People’s Team as they deliver their Financial Education Money Workshops in schools, colleges and community organisations throughout the UK. While “Financial Wellbeing in the Workplace” and “Financial Wellbeing in the Community” showcase their work with adults, bringing Financial Wellbeing Workshops and Webinars to a wide range of different settings, both commercial and charitable.
Across the four films, which can all be watched here, viewers can gain a real sense of the sheer variety of work The Money Charity does, as well as their vision that anyone across the UK can improve the way they manage their money, so they see their finances as an opportunity to be grasped, not a worry to hold them back.
The process of creating the four films was enabled by generous support from The Money Charity’s long-standing funding partnership with PFG. This support enabled the charity to work with Faltrego Films in producing the four films.
Michelle Highman, Chief Executive of The Money Charity says:
“We have had a long and productive history with Provident and have always been hugely grateful for how their support enables our work to go further, seeing more people of all ages across the UK increase their Financial Wellbeing. We particularly appreciate Provident’s openness and collaborative approach as a funder, which enables us to flexibly dedicate their support to where it is most needed.
“As for so many organisations, the pandemic meant we had to think hard about how we worked and then develop new and better ways we could work in the future. This year, Provident encouraged us to consider innovative ways we could use their funding to meet needs which The Money Charity has never been able to resolve before; the result is our first ever set of promotional videos! We’re really proud of all four of them and how well they showcase the vital importance of our work. We can’t wait to see how they’re received.”
Carole King, Head of Public Affairs at PFG, added:
“We’re really proud of our long-term relationship with The Money Charity. They’ve always understood and delivered PFG’s priority of offering socially-excluded individuals the chance to acquire the Financial Wellbeing skills they need to participate in society. During the pandemic, we understood it was crucial to be flexible with our funding. That allowed them to do something a little different with channels of delivery. It’s been great to see the videos they have produced as a result. Videos are a simple way to encourage more individuals that they can get support to manage their money.”
Notes to Editors
- For over 25 years, The Money Charity has been the UK’s Financial Capability charity. We proactively provide education, information, advice and guidance to people of all ages, to reach our vision of seeing everyone achieving Financial Wellbeing by managing their money well. We empower people across the UK to develop the skills, knowledge, attitudes and behaviours to make the most of their money throughout their lives. Find out more at https://themoneycharity.org.uk/
- The Money Charity’s four videos, “Meet The Money Charity”, “Financial Wellbeing in the Workplace”, “Financial Wellbeing in the Community” + “Financial Education for Young People”, are all available to view or link to via: https://themoneycharity.org.uk/about/videos/ Additional stills photography from the photoshoots, or video thumbnails, are available on request.
- Faltrego is a women-led video production company specialising in visual storytelling for charities, causes and changemakers. Find out more at: faltrego.com
- Any media or press enquiries should be directed to our Communications & Marketing Manager, James Yelland, on email@example.com