Our refreshed visual identity reinvigorates our look and feel and introduces a brighter, more approachable look to The Money Charity. Here are some of the key elements:
Updated Logo
You’ll see our primary logo made of three words, set in differing weights, stacked, and left-aligned. It uses our core Money Blue, helping create a strong and recognisable look.
New Colour Palette
Our colour palette is split into three groups, starting with our primary colours – Money Blue and Mushroom. The set of secondary colours can be used in diagrams and illustrations, and gives us flexibility to create resources based on different audiences, including children, young people, and adults.
“Building Blocks”
Inspired by our strapline, “Building the UK’s Financial Wellbeing,” our new “building blocks” motif will be used on our materials. These modular shapes help create a consistent look while reflecting the positive, practical nature of our work.
Photography, Illustrations and Icons
You’ll also see more real photography, hand-drawn style illustrations and icons across our materials. Wherever possible, we want our imagery to show real people and real experiences, avoiding clichés and making our communications feel more engaging and relatable.
Our new website has also been designed with the same principles in mind. Whether people are looking to explore our Workshops, access resources, read our latest updates or simply want to get in touch, the new website offers a clearer, more accessible experience for everyone.
Explore our new website and find out more about our work here.
