Strategy and Impact - The Money Charity

Our Strategy and Impact

The Need for Our Work

Less than half of children (48%) say they’ve had a meaningful financial education (MaPS 2023)
3 in 4 teachers say most students leave school or college without key financial skills (MaPS 2024)
While more teenagers now report receiving financial education in school, 80% still express a desire to learn more about money and finance and 53% of the young respondents wish to improve their financial situation but don’t know how (Young Person’s Money Index LFBF 2025)
24% of all UK adults have low financial resilience and 1 in 10 people have no cash savings at all (FCA, 2025)

Our Strategy (2025 - 2028)

Over the four years 2025–2028, our strategy is centred on four pillars of growth & impact:

Develop the organisation
We will strengthen capacity, systems, income and engagement to support ambitious growth.
Expand Young People’s programmes
We aim to double delivery to 3,000 workshop hours over the strategy period, while continually evaluating and improving outcomes.
Consolidate our work with Adults in the Workplace & develop new innovative ways of reaching adults
We will maintain our core workplace training and also launch new, innovative projects to reach more adults and enhance the financial wellbeing ecosystem.
Scale our Adult Community work
We plan to triple delivery over four years, reaching 1,000 workshop hours, improving quality, efficiency and reach.

Our Impact

How the work we do delivers the outcomes we want to achieve is set out in our theory of change, which is summarised below:

Goal: Everyone achieves financial wellbeing by managing money effectively.
Focus Areas: Improve knowledge, skills, attitudes, and behaviours around money.
Approach: Deliver workshops, resources, and policy influence across schools, workplaces, and communities.
Impact: Reduce financial stress, hardship, and improve wellbeing and resilience.

We believe our work “moves the dial” in multiple ways — through direct delivery, resources, partnerships, and policy influence.

Our full 2025 Impact Report, produced with evaluation partner Futureproof, breaks down contributions in Young People, Adults in Workplaces, Community and our Refugees & Asylum Seeker Programme.

We worked with over 37,000 people in 2025, and over 369,000 children and young people since 2010.

After completing a Workshop, 70% of all participants felt they could now manage their money well, up from only 30% before the Workshop.

86% of all participants said they would recommend The Money Charity to others.

“In a really important year for financial education and wellbeing in the UK, it’s so heartening to see, that as well as leading those conversations, we are also delivering real impact and life changing outcomes day in day out.”

Michelle Highman, Chief Executive

We worked with over X people in 2025, and over 350,000 children and young people since 2010.

After completing a Workshop, 62% of all participants felt they could now manage their money well, up from only 22% before the Workshop.

82% of all participants said they would recommend The Money Charity to others.

“Added MH 2025 Quote once written”

Our Reach and Scale

Over 369,000 children and young people reached via Financial Education Workshops since 2010.

Our “Money Statistics” report commands an engaged, monthly audience of over 6,000 subscribers.

In 2025, over 4,500 UK adults participated in Financial Wellbeing Workshops.

Over 11,200 followers across our social media channels.

Recognition of Our Work

We were delighted to be recognised at the 2025 Money Awareness and Inclusion Awards, receiving the Best Project for UK Underserved Communities award for our Activity Based Programme, designed for and with young people and adults with learning disabilities.

Find out more about the work we do here.